A two-piece luxurious capsule.
Despite being from the West Coast, Rhude designer Rhuigi Villaseor draws inspiration from the East Coast, specifically New York, for its rich culture and style. Liv, an artist who can also dribble two balls at the same time, Yang Xiao Di, a Chinese juggling master who has performed with Big Apple Circus and the National Circus Project, and Jared Crawford, a bucket drummer, industrial percussionist, and composer, are all models for the campaign.

The two-piece capsule includes two standout items: a faux-leather down jacket and Puma Suede sneakers. The jacket’s base is black, with collegiate-inspired New York-themed patches in a variety of vibrant colours adorning the body and hood, as well as an embroidery detail on the right chest that reads ‘The World is Yours,’ a nod to Nas’ hit song from the Illmatic album. The Puma Suedes are made in a similar style, with an all-black premium leather upper and a reptile leather heel tab with ‘1991’ debossed in gold.

The collaborative capsule will be available online, in-store, and at select boutiques on December 17th; see the campaign images below.