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Nicole McLaughlin Collaborates with Reebok on the Club C Geo Mid

Nicole McLaughlin Collaborates with Reebok on the Club C Geo Mid

Remixed with contemporary materials.
Nicole McLaughlin has completed a bucket list goal by transitioning from Reebok graphic designer to working with the sportswear brand on her very own sneaker collaboration. She began her career in 2018 after pursuing her hobby of upcycling, and she has since amassed an Instagram following of over 800,000 for her playful designs that transform discarded and thrifted items such as candy and sports balls into wearable footwear and apparel.

“I dug into my Reebok archive and drew inspiration for these shoes from the 1996 Reebok Etna Mid,” McLaughlin explained.

“The idea was to take design cues from a forgotten model, apply them to a new silhouette, and upgrade it with modern materials and details such as ripstop nylon and reflective binding. I enjoy being outside, hiking, and hiking trails, so I wanted to incorporate that into this project.”

The Club C Geo Mid incorporates her signature design cues, such as her love of pockets, in subtle ways, with the shaft featuring a hidden mesh pocket inspired by hiking backpacks and her name on the elastic trimming. The utilitarian detailing continues with a lace garage to tuck the shoelaces in and a weather-proof textile upper in beige and black colour blocking.

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